December 2008

Achieve the Dream

The Philosophy We Keep

It is the insatiable appetite for happiness. This is what it is all about... On the water, the  lakes, the rivers, the streams and the oceans is where this happiness is found.  We look forward to those trips to the greatest angling that can be achieved... Patagonia, Islamorada, Lake Dixon or Your own back yard to seek out that trophy fish. We look forward to that trip to the Big Horn to find ourselves false casting to large Browns. We look forward to a trip to Mexico for Peacock Bass or to New Zealand for record Rainbow. We look forward to that charter for stripers, bonefish, sailfish, shark, mahi mahi, wahoo, blue marlin, redfish, salmon or tarpon. We look forward to, simply, having fun in life. We look forward to living. We look forward to the happiness that angling achieves.

This is the passion. The passion that drives us to cast repeatedly long into the golden hour in search of the one great fish, in search of the solitude of ones self, the sanctity of being, the companionship of family, the camaraderie of friends, and the laughter and the happiness that it brings to each of us.

One more cast because the experience of catching a fish has been forgotten. One more cast for this is how we live. One more cast for this is where we choose to be at this moment. One more cast because the time is now. One more cast because this happiness need never end.

We fish because fishing is true and genuine. We fish because we are, truly, serious about our passion, yet not so serious that we loose site of what is important. We spend our time in life with open hearts and open minds. We spend our time in life as we choose, unrestricted, unconfined, free...  We live.

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